Sponsored search: A brief history

Sponsored Search: a Brief History

We present a very brief history of the origins of sponsored search, which is the presentation of text advertisements in response to a user’s search query.

a profitable sponsored search mechanism

nowadays, the internet has had a rapid expansion and presence in all areas of the individuals, institutions, companies and organizations lives. this has made large extent of data available so that the users need to access their desired information or services through using search engines. to continue and promote providing services, search engines require a source of income. sponsored search adv...

Missing Click History in Sponsored Search: A Generative Modeling Solution

A fundamental problem in sponsored search advertising is the estimation of probability of click for ads displayed in response to search queries. The historical click-through rate (CTR) is one of the most important predictors of the click, and extracted at multiple resolutions of the query-ad hierarchy. However, the new ads do not have any click history, and even the existing ads might miss hist...

Sponsored search: an overview of the concept, history, and technology

The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenue streams to web search engines and is critical to the success of many online businesses. However, there has been limited academic examination of sponsored search, with the exception of online auctions. In this paper, w...

A Context for Sponsored Search